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Een consciëntieuze, sociale, conflictmijdende professional
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De spanning tussen target en integriteit – leren van professionele dilemma’s
Iedere professional, of je nou timmerman bent of beleggingsadviseur, kent dilemma’s tussen geld en geweten. Want wat als je per ongeluk het verkeerde, goedkopere hout hebt besteld voor het verrotte kozijn, maar je ietwat kippige klant het verschil niet ziet en graag wil dat je begint? Hoe anders is dat dan de adviseur die ervoor kan kiezen de klant blijmoedig te melden dat het rendement van het fonds maar liefst 13% is, omdat zij toch vergeten is dat het minstens 18% zou zijn? Doen alsof deze … [Lees meer...]
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De Vertrouwde Adviseur is geen verdienmodel
Tien jaar geleden begon ik trainingen te geven gebaseerd op het boek van David Maister, De Vertrouwde Adviseur. Ik had het boek gelezen, was er van onder de indruk geraakt en vond het zo praktisch dat ik het meteen voor me zag in een training. En niemand anders gaf het. Ik heb zelfs de URL gekocht in een vlaag van optimisme. In de jaren die volgden heb ik de training vaak gegeven aan professionals die eigenlijk altijd heel enthousiast waren, net als ikzelf was, over het gedachtengoed van … [Lees meer...]